<aside>

Senior / Lead Product Designer · 7 years of experience

Hi, I'm Kirill. I've worked at VK, Moe Delo and Rockup. I design mobile and web products, from financial workflows and subscriptions to communication and new services.

At Moe Delo, I owned design for the entire mobile accounting product. Our team launched the MVP in three months, and requests to business assistants fell by 30%. At Rockup, I was the sole product designer. At SoftInterMob, I led ten designers.

I get up to speed quickly on complex problems and take responsibility for the result. I research, design, test ideas and work with engineering through launch. I use AI throughout the process, including to build working prototypes.

</aside>

<aside>

About me

image.png

At Moe Delo, I was the sole designer for the mobile product. We launched an iOS and Android MVP in 3 months, and requests to business assistants fell 30%.

At VK, I designed creator tools, paid subscriptions and community creation flows on a contract basis. At Younesis, I worked on launching an EdTech product and its subscription purchase flow.

At SoftInterMob, I led 10 designers and worked with X5 Retail Group and clients in Europe and Asia. At Rockup / Pavlova, I set priorities with the founder, reviewed implementation and built working prototypes with Claude.

I teach UX/UI at Skillbox, and my software engineering background helps me account for development constraints while designing

</aside>

<aside>

Contacts

Designs in Figma

Telegram @kterletsky

Email [email protected]

LinkedIn terletskiy-product-designer

Russian version Кирилл Терлецкий (RU)

</aside>

Selected projects


Teaching

Expert for the UX/UI Designer + AI course at Skillbox, I give lectures and webinars, write course materials and explain product work through examples from my projects


What I'm good at

Leadership Led 10 designers at SoftInterMob, assigned work and owned design quality, set priorities with the founder and reviewed implementation at Rockup, presented design decisions through user scenarios and business logic at VK

Research Ran 20+ in-depth interviews, tested prototypes, reviewed session recordings and support requests, worked with analysts on A/B tests and used Amplitude data to guide decisions

Design systems Built systems from scratch for Moe Delo, Younesis and MIII Group, plus a library of 120+ components for Daptex, working with variants, states, tokens and Auto Layout

AI and prototyping At Pavlova I built screens and funnels in Claude, handed working prototypes to developers and built websites through Claude Code inside Framer, with a shared design system in Claude Design

For advertising I set up a workflow from prompts in Claude to generation in Higgsfield and produced over 100 creative variations, in product work I use Claude to review research, requirements and ideas

Work experience

<aside>

Rockup

Senior Product Designer

March → October 2026

<aside>

A geo messenger, then Pavlova, a group dinner platform for the US market, I covered design and product as the sole designer, then built working prototypes in Claude and websites through Claude Code in Framer

</aside>

</aside>

<aside>

VK

Senior Product Designer

October 2024 → March 2026 · contract

<aside>

Designed creator tools in the VK mobile app, including the partner program from sign up to monetization, paid subscriptions and community creation, worked with VK Design System and presented decisions at reviews twice a week

</aside>

</aside>

<aside>

YOUNESIS

Senior Product Designer

September 2024 → October 2025

<aside>

EdTech platform, PWA, the only designer at the startup. MVP in 2 months, CustDev and usability tests before development started, design system from scratch, subscription purchase conversion up 40%.

</aside>

</aside>

<aside>

Moe Delo

Senior Product Designer

March 2024 → July 2025

<aside>

B2B online accounting. Mobile app MVP on iOS and Android in 3 months, requests to business assistants down 30%. The only designer on mobile, design system based on HIG and Material Design.

</aside>

</aside>

<aside>

SOFTINTERMOB

Lead Product Designer

June 2022 → March 2024

<aside>

Product studio delivering B2B and B2C products for clients in Europe and Asia. The team handled 20 projects a year, including 12 MVPs. Led 10 designers, assigned work, ran reviews and owned design quality. X5 Retail Group, CRM for EU agricultural holdings, Daptex. Payment flows in B2C products with conversion up 18%, UI Kit and mockup approval rules.

</aside>

</aside>

<aside>

MIII Group

UX/UI Designer

June 2020 → May 2022

<aside>

Product studio delivering a range of B2C products, 20+ projects. Design system and guidelines from scratch, new feature release speed up 30%. I moved the team to a data driven approach through interviews and A/B tests.

</aside>

</aside>

<aside>

Blockchain Life Forum

UX/UI Designer

August 2019 → October 2020

<aside>

International crypto forum. My first design job: user dashboards and landing pages for an audience from dozens of countries.

</aside>

</aside>